SEO Your Resume

Today I was reading yahoo news and there was an article about keyword use in a resume. The article went on to stress the importance of keyword repetition. How about teaching job seekers to not only spell check, and properly format resumes but properly optimize for a job. Although this is not a new concept with job boards and resume websites, I do think it is a new way of being diligent and setting yourself apart in the job market. I also argue that most jobs are not advertised but rather found through networking, so optimization is a wasted effort.