Monday, September 29, 2008

I have a SEO crush on Matt Cutts!

Here are a series of interviews by Matt Cutts, Google's SEO Guru. He discusses Chrome and Firefox. Matt also discusses SEO and how some believe it is SPAM. He talks about some of the sneaky SEO diseptive techniques and some of the highlights of working at Google. Thanks for sharing Matt!


Sunday, September 28, 2008

Happy 10 Years Google Doodle

The Google doodle tradition started a long time ago (in summer 1999, in fact) when Larry and Sergey put a stick figure on the homepage to signify that they were out of the office at Burning Man. Nothing against stick figures, but our logo designs have become rather more varied since then. Today you'll see a special design that commemorates our 10th birthday. We've incorporated a little bit of history by using the original Google logo from 1998. And since everyone keeps asking what we'd like for our birthday (besides cake and party hats) -- the first thing we thought of was a nice new server rack.


Thursday, September 25, 2008

Larry Page to FCC: Free the "white spaces" spectrum by election day

Following a previous visit to D.C. earlier this year, Google co-founder Larry Page hit Capitol Hill today with a simple message to the Federal Communications Commission: after five years of testing and discussion, it is time to free the vacant "white spaces" spectrum for affordable, nationwide high-speed wireless Internet connectivity.

With the FCC likely to release its report on the field testing process shortly, Larry called on the FCC to issue a final order regarding the vacant spectrum by election day in early November. And, he noted, it's not just technology companies like Google, Microsoft and Dell who care about putting the unused spectrum to use for broadband. Larry announced that as of this week, more than 16,000 citizens have sent petitions to the FCC through Free The Airwaves, our campaign to bring Internet users together around this important issue (if you haven't yet signed the petition, I hope that you'll join us in sending a clear message to the FCC).

Facing a room full of congressional staff as well as demonstrations from companies like Motorola and Shared Spectrum Company, Larry highlighted the tremendous potential that this spectrum holds for improving communications and boosting our economy. This spectrum, which can cover vast distances, could be used to connect underserved rural and urban communities to the Internet, at perhaps a tenth of the cost of today's municipal wi-fi projects. Additionally, the FCC could unleash considerable economic activity -- both in R&D as well as greater broadband connectivity -- by allowing innovaters to tap this underutilized resource.

Finally, Larry addressed the ways in which TV broadcasters and wireless microphone companies have unfortunately injected politics into the FCC's testing process, referring to August tests at FedEx Field just outside of D.C. and at the Majestic Theater in New York City. Those tests were intended to assess whether white space device prototypes could sense the presence of wireless microphone signals. However actions suggest that wireless microphone operators actually transmitted not on their normal channels but instead on channels occupied by TV broadcast signals. For instance during the Fed Ex Field test, wireless microphones were improperly used on the very station that carried the broadcast of the game. As a result, the white spaces devices naturally could not detect the microphone signals, as they were hidden by the much more powerful TV signals. The White Spaces Coalition, of which Google is a member, offered a filing with the FCC in late August pointing out what had happened in the test.

The time for discussion and testing is coming to a close, and the time for action is now.


Monday, September 15, 2008

Marketing Blog - Top “Strange” Baby Trends List

Top Strange Baby Trends

Trend Hunter’s “Top 30 Baby Trends” list of 2008 is out, so I thought I’d “share the crazy” because it really is a bizarre collection of trends and products. Sure…it’s

a little odd to post a “years best” list this early in the year, but it’s an odd list so you’ll probably forget that it’s June when reading about pregnant men.

Trend Hunter covers what could be described as extreme themes and products (not always family/work friendly content), so consider that your warning before following the links. I’ve covered a few trends mentioned in their list in past posts, but here’s a few from Trend Hunter’s top 30 baby trends that I didn’t know about:

  • Giant Gurgle (World’s First Baby Rollercoaster): The Alton Towers theme pack located in Staffordshire, England is working on the world’s first baby rollercoaster being called Giant Gurgle. Babies six-months-old and up will soon be able to enjoy the 2 mph trek which lasts just over a minute. The ride is surrounded by a path allowing new parents to stroll along side their thrill-seeking infants.
  • Wranglers (for Babies): I’m not sure how I missed the release of this product, but apparently Wrangler sells canvas diaper covers. Your little buckaroo will fit right in at the next rodeo thanks to the authentic back pockets and Wrangler patch!
  • Her First High Heels (Heelarious): If you’re looking for a gag-gift for an upcoming baby shower, I think a pair of these baby heels would be perfect if the mom on your gift list was a shoe freak. These soft, baby-friendly shoes come in 0-6 months.

That’s your healthy dose of fun for this Monday baby fans! Click on the comments bubble above to share a bizarre baby-related trend or product of your own.


Marketing Blog - How Google Earth Helped Win A Gold Medal

Google Earth is getting a nice plug from Olympic Gold Medal cyclist Kristin Armstrong. When she did her time trials in December, 2007 in China, she took along her husband’s GPS unit to capture the elevation along the route. Then she used that data to find the best training route back home. In a guest post on the Google Lat-Long blog, she writes:

After returning home to Boise, Idaho, I exported the GPS data to several different formats, one of which I was able to launch with Google Earth. I was then able to trace the entire course from the comfort of my home half a world away and find a similar route to train on back in Boise. This capability along with having the elevation profile proved invaluable in my preparation for my Gold Medal race.

Google proves that once again, information is a competitive advantage.