Monday, May 5, 2008

Marketing Genius: PF Chang's Sweet Win

I went out to PF Chang's this weekend, ate all my desert, and felt wonderful. I enjoyed one of PF Chang's Mini Deserts. I must give credit to the marketing folks on this one. They have tackled the #1 reason why most people say "no" to that tasty treat at the end of the meal. Size.

Desert servings at restaurants have quadrupled in size over the past 10 years. One piece of cake is typically 1/2 the size of a full bakery sized cake. Restaurants say that these are meant to be shared. Who can agree on the chocolate or the cheese cake? Now we can each have our own at about 3 spoonfuls 3/4th's of the original price.

Does anyone want to compute the ROI on this idea?

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