Why Nonprofits Should Make Use of Social Networking Sites

I find this story very interesting. My favorite example of a cause that works in social media venues is the "Product Red" campaign. This campaign ties the products to the cause and makes the cause fashionable. This campaign for AIDS also has many celebrity stars speaking out.

Simply Put - To get more exposure from a wider audience, that you never would've reached if it wasn't for Social Networking sites...

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