Tuesday, June 24, 2008
As far as successful and well executed strategies, Target wins. They are right on right on target. This is a company where the target market is clearly defined and the products and promotion all tie together. The bargain shopping rich to the college students all shop at Target. Where else can you get a down comforter for $20 that looks strikingly similar and sometimes more stylish to the $200 one found else where. Thanks Target for being a company where I want to shop, and one that the marketing gurl can study!