The Ten Commandments of Blogging

Blogsessive - Obsessed with Blogging has defined the 10 Commandments of Blogging. I love the list! Please feel free to add your thoughts.

I’m no modern Moses, but when it comes to blogging there are some things that we should all respect. Some of them I’ve learned from others, some from my own experience, but put together, here are the ten commandments of blogging that I follow by the book.

1. Promise and deliver
Whenever you make a promise focus on delivering. If something goes wrong, make sure you inform people and tell them you’re going to be a little late on delivering, but silence is not an answer.

2. Be helpful
It’s not all about getting paid. Actually most successful bloggers have made a name for themselves by helping other people find their path. The more helpful you are, the more people you’ll attract. The bigger your authority, the better are the chances to transform that authority into income.

3. Never steal
Inspiration is something we all look for, but stealing is not a method of getting inspired. Don’t worry if your first blogging experiments are not as great as those of more popular bloggers. Focus on evolution, on learning, and you’ll get there, in time.

4. Allow yourself time for research
Sometimes, even a 5 minute research can turn a simple blog post into a great post. If your post will manage to provide information on all/most of the topic’s aspects, it is likely to be much more appreciated by your readers.

5. Provide insight, but leave space for reaction
As I said at number 4, it’s better to touch all aspects of a topic, even if not in an in-depth way. At least, you’re giving people a starting point from where they can start looking for more information. Also, by leaving a few blank spots, you encourage reaction and communication.

6. Choose role-models, not idols
If a blogger has become successful, it’s mostly because he/she has found his/her own path. It’s nice to admire people for their qualities and focus. Whenever you turn to them for inspiration, rather look at their strategies than their actual actions. Most times, your own set of actions is more likely to be the successful ones.

7. Don’t lose focus
I know that sometimes it’s tough. Sometimes, you just feel less inspired or consider that there are no more things that you could approach in your main topic. Rather than letting you blog go, look for topics tangent to those you usually write about.

A small change is like a fresh mouth of air in the morning. Afterward, you’ll see how ideas will start to shape up.

8. Be good and be proud
If you’re good at what you’re doing, there’s no point in not letting people know it. Don’t expect to be discovered in that mass of millions of blogs out there. Promote yourself, your ideas and you accomplishments. There’s no shame in that. Also, a good sense of modesty is helpful, but don’t confuse being modest with being shy.

9. When you point fingers, make sure you’re entitled to
Although I never encourage anyone to stick their nose in someone else’s business, I know that sometimes, people feel the need to point at other people’s mistakes. If you’re going to do that, make sure you’re 100% right. Unsupported allegations will most likely turn against you.

10. Never expect less than you can achieve.
It’s always important that you know what your limits are. Once you’ve come to know them, always aim higher. That way, it’s easier to level them or even go beyond.

Most of the times, the human nature makes as lazier or less interested the closer we get to our goals, but by aiming higher, we’ll have an edge. This last rule is more of a life rule than a blogging commandment, but still, I find it highly important.
Share your set of rules with me

Sure, you can always go beyond the above set of rules and add more standards to blog by, like keeping a schedule, trying to be more communicative and so one, but these are the ones that guide my blogging path.

Tell me, what’s your set of rules?

Browse what the world is saying on Blog Search

Did you know that millions of bloggers around the world write new posts each week? If you're like me, you probably read only a tiny fraction of these in Google Reader. What's everybody else writing about? Our Blog Search team thought this was an interesting enough question to look into. What Google found was a massive mix: entertaining items about celebrities, personal perspectives on political figures, cutting-edge (and sometimes unverified) news stories, and a range of niche topics often ignored by the mainstream media.

Yesterday, Google launched a new homepage for Google Blog Search so that you too can browse and discover the most interesting stories in the blogosphere. Adapting some of the technology pioneered by Google News, Google is now showing categories on the left side of the website and organizing the blog posts within those categories into clusters, which are groupings of posts about the same story or event. Grouping them in clusters lets you see the best posts on a story or get a variety of perspectives. When you look within a cluster, you'll find a collection of the most interesting and recent posts on the topic, along with a timeline graph that shows you how the story is gaining momentum in the blogosphere.

In this example, the green "64 blogs" link takes you inside the cluster and shows you all the blog posts for a story.


Google had a great time building the new homepage and they hope you enjoy using it. Please give it a try and let Google know if you have comments or suggestions. They launched in English only, but plan to add new features and support for more languages in the coming months, so stay tuned.

I have a SEO crush on Matt Cutts!

Here are a series of interviews by Matt Cutts, Google's SEO Guru. He discusses Chrome and Firefox. Matt also discusses SEO and how some believe it is SPAM. He talks about some of the sneaky SEO diseptive techniques and some of the highlights of working at Google. Thanks for sharing Matt!

Happy 10 Years Google Doodle

The Google doodle tradition started a long time ago (in summer 1999, in fact) when Larry and Sergey put a stick figure on the homepage to signify that they were out of the office at Burning Man. Nothing against stick figures, but our logo designs have become rather more varied since then. Today you'll see a special design that commemorates our 10th birthday. We've incorporated a little bit of history by using the original Google logo from 1998. And since everyone keeps asking what we'd like for our birthday (besides cake and party hats) -- the first thing we thought of was a nice new server rack.

Larry Page to FCC: Free the "white spaces" spectrum by election day

Following a previous visit to D.C. earlier this year, Google co-founder Larry Page hit Capitol Hill today with a simple message to the Federal Communications Commission: after five years of testing and discussion, it is time to free the vacant "white spaces" spectrum for affordable, nationwide high-speed wireless Internet connectivity.

With the FCC likely to release its report on the field testing process shortly, Larry called on the FCC to issue a final order regarding the vacant spectrum by election day in early November. And, he noted, it's not just technology companies like Google, Microsoft and Dell who care about putting the unused spectrum to use for broadband. Larry announced that as of this week, more than 16,000 citizens have sent petitions to the FCC through Free The Airwaves, our campaign to bring Internet users together around this important issue (if you haven't yet signed the petition, I hope that you'll join us in sending a clear message to the FCC).

Facing a room full of congressional staff as well as demonstrations from companies like Motorola and Shared Spectrum Company, Larry highlighted the tremendous potential that this spectrum holds for improving communications and boosting our economy. This spectrum, which can cover vast distances, could be used to connect underserved rural and urban communities to the Internet, at perhaps a tenth of the cost of today's municipal wi-fi projects. Additionally, the FCC could unleash considerable economic activity -- both in R&D as well as greater broadband connectivity -- by allowing innovaters to tap this underutilized resource.

Finally, Larry addressed the ways in which TV broadcasters and wireless microphone companies have unfortunately injected politics into the FCC's testing process, referring to August tests at FedEx Field just outside of D.C. and at the Majestic Theater in New York City. Those tests were intended to assess whether white space device prototypes could sense the presence of wireless microphone signals. However actions suggest that wireless microphone operators actually transmitted not on their normal channels but instead on channels occupied by TV broadcast signals. For instance during the Fed Ex Field test, wireless microphones were improperly used on the very station that carried the broadcast of the game. As a result, the white spaces devices naturally could not detect the microphone signals, as they were hidden by the much more powerful TV signals. The White Spaces Coalition, of which Google is a member, offered a filing with the FCC in late August pointing out what had happened in the test.

The time for discussion and testing is coming to a close, and the time for action is now.

Marketing Blog - How Google Earth Helped Win A Gold Medal

Google Earth is getting a nice plug from Olympic Gold Medal cyclist Kristin Armstrong. When she did her time trials in December, 2007 in China, she took along her husband’s GPS unit to capture the elevation along the route. Then she used that data to find the best training route back home. In a guest post on the Google Lat-Long blog, she writes:

After returning home to Boise, Idaho, I exported the GPS data to several different formats, one of which I was able to launch with Google Earth. I was then able to trace the entire course from the comfort of my home half a world away and find a similar route to train on back in Boise. This capability along with having the elevation profile proved invaluable in my preparation for my Gold Medal race.

Google proves that once again, information is a competitive advantage.

Marketing Blog - Back to school with google: Bring the political process to life in your classroom

It's back-to-school season in the U.S. and social studies teachers everywhere are excited about the November elections and all of the ways that politics has evolved since even just four years ago. Technology is advancing. Internet fundraising has brought all kinds of new small donors into the political process, social networking is helping campaigns and citizens organize themselves in new ways, and YouTube, which didn't even exist four years ago, has swept the political dialogue.

With technology producing such dramatic changes in American politics, we want to make sure it's easy for teachers to bring some of the best Internet tools into the classroom to help students get engaged. Working with the National Student/Parent Mock Election, we've pulled together a site called Elections Tools for Teachers where you can find descriptions and suggested learning activities for tools like YouTube, Google Maps, Elections Video Search and Power Readers, which we announced here yesterday.

We want students to walk away from their engagement in this election with a sense of excitement about our democratic process and with the belief that their voices matter. As Gloria Kirshner, president of the Mock Election has said, "In the classrooms of today are the Presidents, Senators, Congress members and, most important, the voters of tomorrow. Whether we are sending these children to the White House or to the polls, we hope to send them with a deep understanding of 'government of the people, by the people, and for the people.'"

Please let us know if you find Elections Tools for Teachers helpful in your teaching, and we hope you'll enroll your students in this year's National Mock Election on October 30th.

Posted by Galen Panger & Cristin Frodella, Google Educators Team