A girl in her underwear plays Wii Fit
read more | digg story
Marketing blog, Internet marketing blog to facilitate conversations in the blog world around marketing topics, including social media, successful and unsuccessful strategies, and on and offline tactics.
Tuesday, July 15, 2008
Saturday, July 12, 2008
Honda's online success VS Coke
Honda had over 16,600,000 searches in June on google alone!
Honda also has in total over 42,ooo channel views on YouTube on the Honda Channel
In a YouTube Search for Honda there are over 160,000 different possible video links.
Check out this Honda YouTube video from Spike TV: Watch Video
This video Honda Video has received over 203 comments to date.
Honda, Honda, Honda.
But how else is Honda in the social media world...
www.honda-tech.com
www.hondacivicforum.com
www.hondaforums.com
www.superhonda.com
These are just to name a few and the first I found in my google search for Honda Forums
What does all this mean? It gives you an idea of the enthusiasts for the brand. It can show us how successful brands are followed like a religion. It can show us the power of brand and how it carries on into the social world and is part of the consumer's free time.
Okay so you might be thinking your low cost product could never become so popular or achieve the kind of online success of Honda. After all the money we spend on a car it makes since that it would be part of our identities.
Let's look at Coke...
Coke was searched on Google 1,500,000 times in June.
If you search for Coke on YouTube there are over 47,500 results. These are all user submitted.
One of the most popular themes at quick glance is Coke plus Mentos.
Coke however has a different search experience. Although there is the Coke Fan Club there is negative data as well. See: www.killercoke.org
Clearly the point here is that people will care about your brand and product if the marketers do their jobs and create a strong brand image in the marketplace. It is important as marketers never to assume people the level of care about a product due to cost. The cost does not define the brand.
Tuesday, July 8, 2008
MobileMe Launching on July 9th Between 6pm-12am PT
Apple has announced the launch date and time for their MobileMe service. The revamped .Mac service will offer web-based email, calendar, addressbook, photo gallery and storage capabilities as well as "Push" sync services. Apple announced MobileMe at this year's Worldwide Developers Conference in e...
read more | digg story
read more | digg story
Monday, July 7, 2008
Thanks Cartoon Barry
Thanks for visiting Cartoon Barry!
http://www.cartoonbarry.com/2008/07/daily_search_coverage_link_fin_189.html
I enjoy reading your blog!
http://www.cartoonbarry.com/2008/07/daily_search_coverage_link_fin_189.html
I enjoy reading your blog!
How Reddit is Flirting With The Future of Social News
Here's a look at why the idea of a social news site front page that is newspaper-like and presents information in reverse chronological presentation has to change - and how Reddit is flirting with the answer.
read more | digg story
read more | digg story
Sunday, July 6, 2008
Google, Yahoo spiders can now crawl through Flash sites
Adobe has announced that it is working with Google and Yahoo to finally ensure that Flash SWF files are indexable by search engines. Google has already gotten a jump start on this feature that designers have been asking for since the late 90s, too.
read more | digg story
read more | digg story
Subscribe to:
Posts (Atom)