I find this story very interesting. My favorite example of a cause that works in social media venues is the "Product Red" campaign. This campaign ties the products to the cause and makes the cause fashionable. This campaign for AIDS also has many celebrity stars speaking out.
Simply Put - To get more exposure from a wider audience, that you never would've reached if it wasn't for Social Networking sites...
read more | digg story
Sunday, July 6, 2008
Saturday, July 5, 2008
Google does it again with Google Books - a review
Check out Google Books
if you haven't already checked this out it is Google's way of listing all the world's books! Yes, all the books in the world. For us marketers it is also a way to promote your own book.
How it works:
Just like a search engine. You enter the keyword or phase you are looking for and google reterns all the books whose contents match your search term.
I tested it out...I glanced over on my shelf and saw the book: "Getting to Yes", I typed the word "yes" in to the search box and the second book after the book "Yes" was "Getting to Yes" which was the book I was looking to find. Interesting.
How about the contents inside of books? For all you "Devil Wears Prada" Girls. I am going to search under the name: Lily Goodwin, a free-spirited graduate student in Russian literature at Columbia with curly black hair, who rooms with Andrea (main character in the book), her longtime friend whom she went through high school and college with.
- Err, no natta, nothing...Google couldn't find this one. What about the main character? Andrea Sachs
no luck again, so in conclusion, if you search for titles, descriptions, and text on the outside of a book you are in luck.
Of course since it is Google, they have the Publisher's Program.
if you haven't already checked this out it is Google's way of listing all the world's books! Yes, all the books in the world. For us marketers it is also a way to promote your own book.
How it works:
Just like a search engine. You enter the keyword or phase you are looking for and google reterns all the books whose contents match your search term.
I tested it out...I glanced over on my shelf and saw the book: "Getting to Yes", I typed the word "yes" in to the search box and the second book after the book "Yes" was "Getting to Yes" which was the book I was looking to find. Interesting.
How about the contents inside of books? For all you "Devil Wears Prada" Girls. I am going to search under the name: Lily Goodwin, a free-spirited graduate student in Russian literature at Columbia with curly black hair, who rooms with Andrea (main character in the book), her longtime friend whom she went through high school and college with.
- Err, no natta, nothing...Google couldn't find this one. What about the main character? Andrea Sachs
no luck again, so in conclusion, if you search for titles, descriptions, and text on the outside of a book you are in luck.
Of course since it is Google, they have the Publisher's Program.
The Best Countries For Business
As a follow up to my blog on marketing abroad....
Denmark tops our annual list of the best (and worst) places in the world for business
read more | digg story
Denmark tops our annual list of the best (and worst) places in the world for business
read more | digg story
Firefox Users Most Secure on Internet, Study Reveals
Mozilla Firefox fans might rest a little easier these days after a study released Tuesday revealed that its users are most secure on the Internet.
read more | digg story
read more | digg story
5 Most HATED Companies Online
this was written by Rhea Drysdale. Please link to her marketing blog.
Google
5. Verizon
Google Search: “Verizon Sucks” = 17,100 results
Google Search: “I Hate Verizon” = 7,530 results
TOTAL VERIZON SUCKS POINTS = 24,630
Best of the Worst:
How Bad Can a Cell Phone Company Get?
4. Wal-Mart
Google Search: “Wal-Mart Sucks” = 19,100 results
Google Search: “I Hate Walmart” = 17,700 results
TOTAL WALMART SUCKS POINTS = 36,800
Best of the Worst:
3. Comcast
Google Search: “Comcast Sucks” = 26,900 results
Google Search: “I Hate Comcast” = 10,900 results
TOTAL COMCAST SUCKS POINTS = 37,800
Best of the Worst:
Comcast Technician Sleeping on Couch:
2. AOL
Google Search: “AOL Sucks” = 41,000 results
Google Search: “I Hate AOL” = 10,800 results
TOTAL AOL SUCKS POINTS = 51,800
Best of the Worst:
Canceling AOL Account:
The MOST HATED COMPANY ONLINE is…
1. Microsoft
Google Search: “Microsoft Sucks” = 64,800 results
Google Search: “I Hate Microsoft” = 81,800 results
TOTAL MICROSOFT SUCKS POINTS = 146,600!!!
Best of the Worst:
Chris Pirillo Calls Microsoft Outlook Tech Support:
This public service announcement to rude customer service departments and frustrating applications is brought to you by We All Hate Quickbooks, developed by the creators of Less Accounting. We make life less annoying.
UPDATE – Some additions to the list:
If you can think of other companies that should be on here, please share them in the comments below or on digg.MySpace
Google Search: “MySpace Sucks” = 110,000 results
Google Search: “I Hate MySpace” = 70,700 results
TOTAL MYSPACE SUCKS POINTS = 180,700
(I think we have a winner, can anyone beat it?!)
Best of the Worst:
The Megan Meier Story:
(thanks to Drew from Digg)
Google Search: “Google Sucks” = 132,000 results
Google Search: “I Hate Google” = 27,000 results
TOTAL GOOGLE SUCKS POINTS = 159,000
Best of the Worst:
Note: The Google Sucks results are tainted by posts like this one from a friend, Barry Schwartz, who purposefully wrote about it in a humorous post and encouraged others to do the same. Also, the sheer number of Google users that are technologically advanced versus say a Wal-Mart customer is probably a huge difference. This means when a Wal-Mart customer gets screwed they probably turn to a lawyer or watch group rather than their blog.
You’ve Been Googled:
(I posted a video about Google, but on further examination it was clear that the beliefs of Less Everything weren’t in alignment with those of the speaker. We personally love Google and use all of their tools, so it didn’t feel right saying negative things about them. Besides I used Google to google everything, which seems to negate many of these comments. Also… Steve made me do it! So, enjoy this cute puppy!!!)
Thursday, July 3, 2008
Taking a Marketing Job Abroad
Today in my marketing blog I am going to cover the decision to work abroad. It is a tough decision for anyone, especially in marketing. Simply stated, there are cultural issues, language barriers, religious issues, and economic issues. What if your company asked you to work in the Middle East? I am "Just a Girl in the Marketing World" and as a young woman I am not sure I would want to tackle the Middle East.
I am a high-achiever and I have overcome barriers in the past and I still have tremendous experience to offer the U.S. If all expatriates such myself only acted in the realm of safety and security would the U.S be as global as we are today?
The Middle East’s housing is different than the typical western-style. There are parts of the country, which are set up as diplomatic areas. These communities are rare, but could be considered a safe area for U.S. citizens such as myself. I may not want to live in an apartment area such as this, but this form of housing is an option to help me feel safe.
I am also a family girl and the culture in the Middle East isolates the females in the country. I experienced this when I visited Bahrain. People tend interact as a family unit. I never met any of the family members of my subordinates. Women are not allowed to drive, ride a bike, or travel without a male. Females are very restricted. Surely the my company would provide me with a driver and it is common for expatriate women to use a taxi, but this can make the strongest woman feel dependent.
I guess it takes a certain kind of person to embrace and understand different cultures, but being open does not ensure success in a foreign area of this nature. What do you think?
I am a high-achiever and I have overcome barriers in the past and I still have tremendous experience to offer the U.S. If all expatriates such myself only acted in the realm of safety and security would the U.S be as global as we are today?
The Middle East’s housing is different than the typical western-style. There are parts of the country, which are set up as diplomatic areas. These communities are rare, but could be considered a safe area for U.S. citizens such as myself. I may not want to live in an apartment area such as this, but this form of housing is an option to help me feel safe.
I am also a family girl and the culture in the Middle East isolates the females in the country. I experienced this when I visited Bahrain. People tend interact as a family unit. I never met any of the family members of my subordinates. Women are not allowed to drive, ride a bike, or travel without a male. Females are very restricted. Surely the my company would provide me with a driver and it is common for expatriate women to use a taxi, but this can make the strongest woman feel dependent.
I guess it takes a certain kind of person to embrace and understand different cultures, but being open does not ensure success in a foreign area of this nature. What do you think?
Mary Kay is a Scam!
Any marketing blog should cover a company that uses the networking, party plan for success. Admittedly this plan works, however it does not work for the hopeful housewife, or hopeful entrepreneur, or better yet the person who want out of their dead end corporate job.
I admit, Mary Kay makes good makeup, but this is not how they make their money. They make money on getting you to become an Independent Sales Representative. The kit only costs $100 and you get a ton of products for the value. After you join someone higher in the food chain will encourage you to carry inventory. I met on girl that had about $6000 dollars in inventory. Are you kidding? It takes years to sell this amount of makeup, no matter how wonderful of a product you are sell.
The way to success in a pyramid scheme of this type is to recruit and encourage inventories, 24 X 7. Mary Kay is now to to the point where they are giving bonuses for recruiting alone. What is interesting about this is if you study control systems, you learn to put monetary incentives around the actions you want your reports to follow. Mary Kay does this very well. I won't sign up.
I admit, Mary Kay makes good makeup, but this is not how they make their money. They make money on getting you to become an Independent Sales Representative. The kit only costs $100 and you get a ton of products for the value. After you join someone higher in the food chain will encourage you to carry inventory. I met on girl that had about $6000 dollars in inventory. Are you kidding? It takes years to sell this amount of makeup, no matter how wonderful of a product you are sell.
The way to success in a pyramid scheme of this type is to recruit and encourage inventories, 24 X 7. Mary Kay is now to to the point where they are giving bonuses for recruiting alone. What is interesting about this is if you study control systems, you learn to put monetary incentives around the actions you want your reports to follow. Mary Kay does this very well. I won't sign up.
Subscribe to:
Posts (Atom)
Subscribe To
Posts
All Comments